Communications for Advocacy

Communications for Advocacy

A course for advocates and activists

Community advocacy has the power to change. And you can make that change a reality.

But how can you move beyond transmitting information to truly engage, rally and influence people for your cause as an advocate?

Are you ready to get more strategic in using communications in your advocacy?

Start your Communications for Advocacy course

What is this course about?

Communications for advocacy focuses on influencing specific audiences and using tailored messages in order to change policy or practice.

Advocacy is all about influencing and persuading individuals and institutions to change. Strong communications will enable you to communicate your ideas and proposals effectively.

This course takes you through the basics of communications for advocacy.
It is designed to support you as advocates and activists. But can be useful for anyone who uses communications for social change.

You can do it in your own pace, in your own time.

Learning outcomes

Identify communications objectives

Create a deep understanding of your target audiences

Build messages that change hearts and minds

Mobilise your supporters

Reach your audiences on social media

Harness the power of storytelling

How does it work?

You will be able to go through the lessons at your own pace, coming back to where you left anytime you want.
Each lesson can be taken individually and includes exercises.
Exercises are NOT compulsory. You can choose to skip them, but we strongly advise you to take them.

When you enrol, you will automatically create a notebook. You can copy/paste content from the course or type your own notes. This notebook can be downloaded in pdf format at any time by opening the notes menu on the right hand side of your screen.

At the end of each completed lesson you will get a token.

Lesson plan

What is communication for advocacy? Am I doing it?

Communications basics

Communications objectives

Influencing strategies: Neutralise

Influencing strategies: Inform

Influencing strategies: Persuade

Influencing strategies: Mobilise

Digital strategies: Reaching your target group


Building an action plan

Who are we?

This course was developed to support HIV and AIDS advocates and activists to use communications as a key influencing and engagement strategy in their advocacy.

It was originally rolled out within the Partnership to Inspire, Connect and Transform the HIV response (PITCH). PITCH is a strategic partnership between Aidsfonds, Frontline AIDS and the Dutch Ministry of Foreign Affairs.

It was developed in partnership with the Sogicampaigns project, which supports LGBTQI+ activists worldwide to shift policies and spur social change through advocacy and campaigning.

We hope this course supports people at the heart of social movements and allows them to capitalise on the unprecedented opportunities our fast changing communications landscape offers them.

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